Thermal-Lube Inc.

Initially, I had created a series of posters that were used at trade shows and exhibitions to advertise the company’s products and innovations. Eventually the owners decided to go bigger. The largest and most ambitious design I did for the company was the 13' x 8' display wall. The marketing director and I came up with the “Better. Tougher. Greener.” slogan, and I took off from there. I wanted to create an image that showed all the fields in which the company operated, and that also communicated a view to the future.